Integrated e-commerce into 3M’s Post-its by designing a seamless online purchasing experience, conducting user research, creating interactive prototypes, and optimizing the checkout flow to enhance usability and conversion potential.

Designed PawPal, a pet adoption and care platform, by conducting user research with 15 participants, improving onboarding completion rates by 30%, and refining interactions through usability testing with 10+ iterations.

Designed QuizMe, a gamified mobile quiz platform, by implementing social engagement features, personalized quiz topics, and a competitive multiplayer mode. Conducted user testing with 4 participants, achieving a 100% quiz completion rate and a 100% ad engagement rate for additional quizzes.

Redesigned Catadelphia’s website Information Architecture after usability tests with 5 users; 100% struggled with TNR terms, 80% missed volunteer info, and all dislocated Free Fix details. Improved navigation, CTAs, and content structure for better find- ability.

Gamified KinKeeper with leaderboards, tokens, and synergy points, enhancing engagement and retention through iterative testing and user feedback.

Conducted research on cricket’s cultural and infrastructural challenges for South Asian immigrants in the U.S., interviewing 13 participants and analyzing player discovery, venue access, and casual game opportunities. Proposed solutions targeting a 50% success rate in connecting players and a 40% increase in casual games within 12 months.